About New Brunswick Physical Literacy

Physical Literacy is the motivation, confidence, physical competence, knowledge and understanding to value and take responsibility for engagement in physical activity for life. It’s an essential ingredient for an active life.


To provide leadership, education and advocacy for physical literacy in New Brunswick through multi-sectorial engagement and collaboration.


For New Brunswickers to be physically literate and active for life.

What We Do

We promote and support the development of physical literacy in New Brunswick by:

  • Support the coordination and promotion of key physical literacy initiatives of Coalition partners.
  • Using social media to promote best practices, programs, events, research, etc.
  • Providing presentations to wellness networks, stakeholders, youth leaders, decision makers etc.
  • Providing recruitment and training materials for Community Physical Literacy Champions.
  • Act as a central point for information relating to physical literacy programming, implementation and resources.
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